So this evening I finally watched the full Pirates of Silicon Valley movie (download FREE on Google Video – clickie!).
Ok, so first this movie is like nearly 8 years old and not entirely an accurate depiction of what happened between a young Bill Gates and Steve Jobs, but from the articles I read and first hand stories I heard from people who worked with Steve Jobs (during my stint in San Jose in ‘02) the overall sentiment and feel for how things went down during the late 70’s and 80’s is pretty well depicted in this movie. You do get a sense of the vast differences between the ‘visionary artist’ personailty of Steve Jobs and the ‘ruthless capitalist’ of Bill Gates and earn a glimpse into how it all utlimately led to the place where both companies stand today. The qutote that seems to set the tone for the movie, and still rings true today, is one from Picasso:
Good artistis copy, great artists steal.
One thing that really crashes my hard drive are the people I continually read online who ‘think’ they know how it all went down and continually get it wrong – so here is my simplest explanation of how the computer world came to be as we know it today:
Xerox invented and created the graphic user interface, the mouse, ethernet, basically everything you are using right now, whether Mac or PC, you owe thanks to engineers at Xerox for developing the basics of the computer experience as we know it today. Their Executives unfortunately didn’t see the potential, invited Jobs and his team to scope out their labs and research and then basically gave Apple the intellectual know how at the time to build out what would become the world’s first graphic user interface for a personal computer.
Apple built the first commercially available user interface and personal computer in the world with the Lisa and more notably the Macintosh based primarily on their meeting with Xerox engineers. Steve Jobs had the foresight and vision to truly see what how much a world changing device the personal computer could be for everyone to use and are credited for giving the world the mouse and point and click desktop metaphor interface we all are familiar with today whether it be Mac, PC, or Linux.
Microsoft saw the commercial potential of selling a licensed software operating system to hardware manufacturers. They were not concerned so much of the ‘vision’ like Steve Jobs & Apple as they were in capitalizing on the overall idea of making people believe that they needed their DOS and Windows system and then selling them on their software which wasn’t the best but simply worked ‘good enough’. Bill Gates was smart in realizing the potential was not in the quality but in the consumers want for the quantity which enabled Microsoft to make billions of dollars to date.
But what is truly interesting is to see the modern 2007 juxtapostion of fortunes between the companies and how the overall perception of fortune, quality and coolness has turned the table to a certain degree. Microsoft is still by far the dominant player in the PC business, but Apple has forged incredibly aggressively into a powerhouse in music and media – an area which Microsoft continues to struggle to gain mindshare never mind market share – hello Zune? Hardly a blip on the radar of the music world.
The Mac OS X level of sophisticated quality and attention to detail also stands up well against the Windows XP and Vista OS systems to the point of causing a number of Windows only pundits to drop their Microsoft only stance and turn to Mac! Macs & iPods are increasingly cool to both consumers and business people. Macs run OS X AND Windows. The press and people in general are highly anticipating the new Apple iPhone. Everyone is literally hanging on Steve Jobs words as if he was a prophet guiding this generation into a new age of digital nirvana while Microsoft, well, they seem to be regarded as the stodgy old fogies who simply don’t get it, with the only exception being the XBox division.
Overall, these are the most interesting times for the computer world as it seems the tides are a changing in what consitutes a computer and who will be the ultimate champion to the computing world in general.
Apple innovates, Microsoft immitates, and everyone else tries to keep up.
My prediction is that within 5 years, the operating system as we know it will become less relevant as the internet becomes our ‘operating system’ ala Google. And further down the road, maybe 10-15 years, Apple and Microsoft will become one as it comes to light that the weaker company simply can nolonger compete on the OS market. This notes of course that Googles CEO currently sits on Apple’s board so it is Microsoft who will be forced to split off its successful XBox division into its own entity, while its OS system convenes an alliance with Apple.
Only time and the markets will tell the outcome. One day I may delve deeper into my thoughts with greater detail of what I forsee, though if know anything it is to simply expect the unexpected.